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Celebrating Legacy: Belwith Products Revives Keeler Brass
Bringing more than 130 years of history back into the spotlight, Belwith Products is excited to announce a revival of the renowned Keeler Brass brand, a name synonymous with quality and craftsmanship. Founded in 1893 by the Keeler brothers, the company flourished as a prominent figure in Michigan’s manufacturing landscape. Their commitment to excellence established the brand as a leader in decorative hardware, which is being reinstated as part of a strategic rebranding initiative.
Brand Expansion: A New Era with Three Notable Divisions
As part of this invigorated vision, Belwith Products will operate with three core brands. The Keeler Brass Company, spearheading this revival, will merge high-quality craftsmanship with contemporary design trends to produce timeless and luxurious hardware offerings. The fully American-made Keeler Brass hardware promises a blend of classic style and modern functionality, crafted from solid brass and bronze.
The second brand under this umbrella, Hickory Hardware, aims to solidify its reputation as the trusted name in functional and decorative hardware, pledging best-in-class service. Lastly, First Watch Security, with a legacy dating back to 1959, continues to provide top-tier security solutions for homes and businesses.
A Focus on Sustainability and Innovation
In this revival, Belwith Products emphasizes the artisanal approach that has characterized its operations. Each piece of hardware is crafted with care, striking a balance between tradition and innovation. Creative director Knikki Kennedy Grantham highlights a focus on personalization, where consumers can customize hardware to match their individual aesthetic preferences, making it a perfect option for homeowners aiming for a bespoke look.
Upcoming Showcase: Kitchen & Bath Industry Show (KBIS) 2025
To showcase their latest endeavors, Belwith Products will be presenting their range at the upcoming Kitchen & Bath Industry Show (KBIS), taking place from February 25-28, 2025, at the Las Vegas Convention Center. Attendees can anticipate seeing stunning displays of their reimagined product lines, including the picturesque Berkshire Collection and the striking Bijou Collection.
Conclusion: What This Means for Homeowners
The revival and expansion of Keeler Brass reflects a significant commitment to quality, aesthetics, and sustainability, catering to affluent homeowners who seek to enhance their kitchen and bath designs. This focuses not only on the visual appeal of their home but also on durable solutions that stand the test of time. Belwith Products’ dedication to craftsmanship ensures that these hardware pieces will not merely serve a functional purpose but will also contribute to the overall beauty and ambiance of your living spaces.
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