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Revamping Leadership: Finding the Right Fit in Tile Innovation
Lunada Bay Corp. is making waves in the tile industry with strategic leadership appointments designed to elevate their brands and strengthen innovation. As the company welcomes Jared Becker as the new Chief Creative Officer and DJ Intal as Marketing Manager, their focus on creativity and operational excellence is set to redefine luxury kitchen design.
Leadership Experience and Vision
Jared Becker, armed with over 30 years of experience in the stone and tile industry, is renowned for his ability to bridge creative vision with practical application. He previously led successful branding initiatives at Walker Zanger and has championed the launch of Driftwood Design Lab, now a staple in more than 150 U.S. showrooms. Under his leadership, Lunada Bay Corp. aims to enhance the understanding of color, pattern, and design, which resonate with the refined tastes of affluent homeowners aged 35-55.
Marketing Innovation for the Modern Home
Marketing Manager DJ Intal brings 20 years of industry experience, having previously overseen operations at Driftwood Design Lab. Her role will significantly involve implementing innovative marketing strategies that reflect current trends in luxury kitchen design, such as the integration of smart appliances and sustainable materials. This is vital for appealing to homeowners who are not just looking for aesthetics but also functionality and eco-friendliness in their remodels.
The Rise of Sustainable Design
The growing trend toward sustainability in the kitchen and bath industry aligns seamlessly with Lunada Bay's commitment to innovative and eco-friendly materials. Becker and Intal's new strategies will emphasize sustainable kitchen design, integrating energy-efficient appliances and eco-conscious materials into their product lines.
A Unique Company Vision
Lunada Bay Corp. is not just about tiles; it's about a holistic approach to kitchen and bath design that combines craftsmanship with creativity. The partnership that Becker and Intal bring will allow the company to thrive in the luxury market, appealing to designers and homeowners alike. Carl Steadly, the President and CEO, expressed confidence in their new leadership, stating that it would strengthen the company’s focus on design excellence and dealer support, ensuring that each brand retains its unique personality.
Implications for Kitchen Design Trends
As the appointment of these key positions suggests a forward-thinking approach, industry watchers can expect to see a renewed focus on high-end kitchen trends. Features such as modular kitchen designs, smart kitchen gadgets, and premium materials will likely become frontrunners in their future offerings.
As Lunada Bay Corp. gears up for this new chapter, affluent homeowners seeking upscale kitchen makeovers can anticipate a fresh wave of design innovation that combines beauty with intelligence. The industry can expect Lunada Bay to not only lead in trends but to help set them, as Becker and Intal leverage their expertise to engage and inspire a new generation of kitchen design.
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